In the Digital Age, it’s All About the Permanent Brand
Wednesday, 4 November 2015
When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark” – a brand that delivers “loyalty beyond reason.”
