With a new management team in place, Kevin Roberts speaks about the future for Saatchi & Saatchi India and how the agency intends to grow its presence in the region with digital as its key focus.

Kevin Roberts spoke to an audience of clients, creatives and marketers in Mumbai on the changing role of marketing and how focus should shift from return on investment to return on involvement.  

Speaking to audiences in Mumbai, Kevin Roberts comments that while Indian business may be slow, Indian consumers are not, and this is a place of great potential to speed things up and inspire people and movements.      

Speaking in Dubai, Kevin Roberts calls on the ‘entrepreneurial spirit’ which comes naturally to people in the Middle East, saying it is an invaluable trait for ensuring brands are sustainable through troubling economic times.  

In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.