How to Reverse NZ’s Economic Decline – The Dominion Post

Interview — November 27, 2011

In an essay ‘Living at the Edge’ published in Auckland University’s Business Review publication, Kevin Roberts addresses the state of New Zealand’s economy and offers a strategic framework to improve national debt.

Managing Innovation – Meet the Boss TV

Interview — November 20, 2011

Kevin Roberts steps away from cliché business advice and comments that for unprecedented financial success in the business of creativity and innovation, the enterprise needs to be one that is based on family values.

Marketing Creativity Not Expensive – CNBC Asia

Interview — October 20, 2011

Kevin Roberts talks about trends in advertising spend and Saatchi & Saatchi’s aim towards more creative marketing.

Visiting the Suburbs Briefly Doesn’t Work – Valor

Interview — September 2, 2011

The current trend of advertisers directing efforts into occasionally visiting suburban homes to visualize how to reach their goal audience is described as limiting and pointless by Kevin Roberts.

Should You Make Friends With the Boss? – CNN

Interview — August 31, 2011

Kevin Roberts describes the ideal staff relationship and how modern workplace culture has transformed employer/employee dynamics.

Ticket for Success – Scoop

Interview — July 15, 2011

As part of this year’s fundraising campaign for New Zealand’s Women’s Refuge, Kevin Roberts is offering a one-on-one meeting in New York to an up and coming entrepreneur. “I believe the country consistently breeds people with great ideas”, says Roberts.

Counting the Beats – Research

Interview — July 13, 2011

Almost a decade ago, Kevin Roberts said in a presentation to ESOMAR that question-based methods only focused on what people thought, not what they felt. Brian Tarran of Research magazine revisits this notion and asks Roberts what his verdict is on the research industry’s efforts over the years to integrate emotion into its practice.

Saatchi & Saatchi CEO Celebrates 50th Anniversary of Bermuda Agency – The Royal Gazette

Interview — June 22, 2011

First established in 1961, AAC Saatchi & Saatchi celebrated 50 years in the advertising business at the Fairmont Hamilton Princess. The celebrations included a presentation by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. “Bermuda has a wonderful opportunity to be a Lovemark, to create Loyalty Beyond Reason,” he said. Roberts added that the…

Bloomberg ‘Lovemarks & Marketing’

Interview — October 28, 2010

Kevin Roberts discusses the concept of Lovemarks.

Academi of Life ‘Business & Love’

Interview — September 8, 2010

Kevin Roberts discusses Business & Love with Alexis Glick.

Saatchi & Saatchi

In the Digital Age, it’s All About the Permanent Brand

Wednesday, 4 November 2015