Kevin Roberts, CEO Worldwide of Saatchi, took the stage at the World Business Forum in Milan. One topic that Roberts touched on was Lovemarks, which are brands whose chemistry enables them to win the hearts of consumers. According to Roberts, the best strategy [for brands is] to have is “fire in the stomach and ice in the head”. (In Italian)
Adam Werbach on Sustainability
Judah Schiller on Sustainability.
Brand Master – Inspiring Brand Loyalty
Sex is a serious subject. I was asked by the editors of L’Espresso to meditate on “sex and business”. My first thought was, why me? Then I thought of the other choices: death, politics, travel. Written by Kevin Roberts.
Saatchi & Saatchi’s generally positive trajectory has not gone unnoticed by rivals. “Lovemarks” has provided the agency with a distinctive calling card to present to prospective clients.
A cover story with marketing and communications magazine ADOI, featuring details on the merger with Fallon Advertising, Saatchi & Saatchi’s plans for Asia, sustainability and the future of advertising.
Fierce competition in the marketplace, and increased media clutter have taken their toll on brands. The advertising game has changed; brands that play by yesterday’s rules are in for a rude awakening.
Building brand ‘China’.
A question and answer session with Enrico Roddolo from Italy’s il Mondomagazine. Topics include Second Life, the new Fiat 500, sustainability and the future of media and advertising.
The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving.
