Between Innovation and Success. Ten Years of the WBF in Milan – Advertiser

Saturday, 5 October 2013

Kevin Roberts, CEO Worldwide of Saatchi, took the stage at the World Business Forum in Milan. One topic that Roberts touched on was Lovemarks, which are brands whose chemistry enables them to win the hearts of consumers. According to Roberts, the best strategy [for brands is] to have is “fire in the stomach and ice in the head”. (In Italian)

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Kevin Roberts & Renzo Rosso – Fifty (PDF)

Interview

“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”