Kevin Roberts, CEO Worldwide of Saatchi, took the stage at the World Business Forum in Milan. One topic that Roberts touched on was Lovemarks, which are brands whose chemistry enables them to win the hearts of consumers. According to Roberts, the best strategy [for brands is] to have is “fire in the stomach and ice in the head”. (In Italian)
Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)
Interview with Kevin Roberts featured in Standaard. Roberts talks about the power of Lovemarks in uncertain times. (Flemish with English translation)
In an exclusive interview with Gulf News, Kevin Roberts says there is a great opportunity now for young creative directors to make a name for themselves in Dubai and to do something brilliant.
Kevin Roberts’ recent lecture at Syracuse University included subjects like brand loyalty, the importance of positive attitudes, the economy and the meaning of True Blue.
Green to Blue
The Future of Marketing
Rugby, Politics and Sustainability
A question and answer session with Emirates Business 24/7 magazine. Topics include his new book, The Lovemarks Effect: Winning in the Consumer Revolution, the future of advertising in the region and what he thinks of the UAE.
Getting to the Future First
Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.
