The Inspiration for Lovemarks – Fox Business

Thursday, 25 March 2010

 

Fox Business Kevin Roberts Talkenomics

Kevin Roberts features in a series of video interviews for Fox Business’ Talkenomics show, addressing a range of topics including the inspiration for Lovemarks, what he learnt working for Mary Quant in the ‘60s, and the principle of ‘fail fast, learn fast, fix fast’.

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Black Beauty – NZ Listener (PDF)

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An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.

The Consumer is Boss L’Espresso (PDF)

Interview

2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.