The Inspiration for Lovemarks – Fox Business

Thursday, 25 March 2010

 

Fox Business Kevin Roberts Talkenomics

Kevin Roberts features in a series of video interviews for Fox Business’ Talkenomics show, addressing a range of topics including the inspiration for Lovemarks, what he learnt working for Mary Quant in the ‘60s, and the principle of ‘fail fast, learn fast, fix fast’.

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Kevin Roberts & Renzo Rosso – Fifty (PDF)

Interview

“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”