The Inspiration for Lovemarks – Fox Business

Thursday, 25 March 2010

 

Fox Business Kevin Roberts Talkenomics

Kevin Roberts features in a series of video interviews for Fox Business’ Talkenomics show, addressing a range of topics including the inspiration for Lovemarks, what he learnt working for Mary Quant in the ‘60s, and the principle of ‘fail fast, learn fast, fix fast’.

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Kevin Roberts in America – Campaign (PDF)

Interview

A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future.  As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.