Interactivity is the Key Word – The Business Time (PDF)

Thursday, 19 July 2007

The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving.

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Kevin Roberts in America – Campaign (PDF)


A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future.  As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.