Interview of the Month: Kevin Roberts – Musique Info (JPG)

Sunday, 1 January 2012

Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.


Related Files

Black Beauty – NZ Listener (PDF)


An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.

The Consumer is Boss L’Espresso (PDF)


2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.