Interview of the Month: Kevin Roberts – Musique Info (JPG)

Sunday, 1 January 2012

Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.


Related Files

Pass It On – Dumbo Feather (PDF)


An interview uncovering a unique approach to leading 7000 of the most creative people on the planet, pondering themes of influence, creativity, antagonism and making the world a better place for everyone.

Fast Talk – Fast Company (PDF)


The dominant interface of the future is the screen.  When in front of a screen, people can either lean back or lean forward.  You have to engage people emotionally so they can lean in and get involved.