Interview of the Month: Kevin Roberts – Musique Info (JPG)

Sunday, 1 January 2012

Describing music as ‘an emotional shortcut to the heart’, Kevin Roberts comments that to connect with consumers and drive business, the music industry needs to change the psychology of the consumer.


Related Files

Kevin Roberts & Renzo Rosso – Fifty (PDF)


“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”