Kevin Roberts, Chairman Saatchi & Saatchi

Wednesday, 3 February 2016

Kevin Roberts, chairman Saatchi & Saatchi argues that a good leader has to build a corporate culture based on four aspects: responsibility, learning, recognition and joy.

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Good Stories Sell

Interview

According to ‘the master’ Kevin Roberts, Executive Chairman Saatchi & Saatchi, marketing departments should change their mind set from trying to sell to creating movement.

Claiming Our Humanity in a Digital Age: Big Questions in Vienna

Interview

What does it mean to be human? New Zealander Kevin Roberts, Executive Chairman of Saatchi & Saatchi, captured its essence in a video-laced presentation to illustrate the ‘unreasonable power of ideas’. Rational thinking leads to conclusions but it takes emotion to get action and to generate ‘loyalty beyond reason’.

The Emotions That Make You More Creative

Interview

Keynote speaker at the Good Day At Work Conversation 2015, Kevin Roberts, spoke at length about the power of emotion for inspiring and motivating the people around you. If you want to create change – if you want to create movements – then you have to connect with people on an emotional level.

Let’s Talk About Health and Wellbeing

Interview

A revolution is needed in wellbeing to drive it up the corporate agenda. Kevin Roberts, executive chairman, Saatchi & Saatchi, provided the morning’s keynote address and gave a personal insight into inspirational leadership and how business can draw on emotions and work relationships to deliver sustainable value.

In the Digital Age, it’s All About the Permanent Brand

Interview

When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark”…

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