Kevin Roberts, Chairman Saatchi & Saatchi

Wednesday, 3 February 2016

Kevin Roberts, chairman Saatchi & Saatchi argues that a good leader has to build a corporate culture based on four aspects: responsibility, learning, recognition and joy.

Related Links
View article here

Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper

Interview

The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…

Read more…

Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper

Interview

The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…

Read more…

What Is An All Blacks Win Worth?

Interview

Saatchi & Saatchi advertising boss Kevin Roberts believes winning has never been so important to expanding the All Blacks’ global appeal. “The dream of this team is to be the best rugby team that ever played the game and to do that you’ve got to win back-to-back World Cups,” he said last week.

Create Brands That Transcend Marketing 3.0

Interview

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.

UK Hotel Industry On a Roll, Experts Say

Interview

The United Kingdom hotel industry is on a roll in London and the regions. “Hoteliers need to leverage this position by communicating even more so with guests to not lose further ground to online travel agencies”, said Kevin Roberts, executive chairman at advertising agency Saatchi & Saatchi, during an opening keynote.