Kevin Roberts, Chairman Saatchi & Saatchi

Wednesday, 3 February 2016

Kevin Roberts, chairman Saatchi & Saatchi argues that a good leader has to build a corporate culture based on four aspects: responsibility, learning, recognition and joy.

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Big Data + Big Love – KR Op-ed

Interview

Big Data is the real deal. The muscular left brain has rolled up to the advertising altar with a diamond promise of marketing perfection. In his op-ed, Kevin Roberts provides a look at the relationship between Big Data and Big Love.