Kevin Roberts, Chairman Saatchi & Saatchi

Wednesday, 3 February 2016

Kevin Roberts, chairman Saatchi & Saatchi argues that a good leader has to build a corporate culture based on four aspects: responsibility, learning, recognition and joy.

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The Power of Coaching – NZ Rugby World

Interview

In an Op-Ed for NZ Rugby World, Kevin Roberts discusses the increased impact coaches are having on rugby and the growing role of mental toughness, decision-making, attitude and accountability in the game.

The Senior Screenager – Werbewoche (PDF)

Interview

Kevin Roberts, author of Lovemarks, is an unconventional thinker focused on getting brands into the hearts of consumers. The Saatchi & Saatchi CEO Worldwide was one of the top speakers at this year’s Swiss Economic Forum in Interlaken. (In German)