Kevin Roberts, Chairman Saatchi & Saatchi

Wednesday, 3 February 2016

Kevin Roberts, chairman Saatchi & Saatchi argues that a good leader has to build a corporate culture based on four aspects: responsibility, learning, recognition and joy.

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The History of Lovemarks – Insight Magazine

Interview

Insight Magazine talks with Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, about his professional journey, personal ethos and how Saatchi & Saatchi is transforming the world of advertising and branding with Lovemarks. (In Spanish).

Marketing is Dead – The Economist

Interview

Kevin Roberts’ statement that “Marketing is Dead”, made at IoD’s Annual Convention in London earlier this year, is highlighted in The Economist’s list of best and most brazen business quotations.

Don’t Think… Just Do It! – The Sunday Times

Interview

According to Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, business leaders spend too much time with data and information and too little time making things happen. “We are in the Age of Now. Execution is everything, velocity is everything,” he says.