Kevin Roberts, Chairman Saatchi & Saatchi

Wednesday, 3 February 2016

Kevin Roberts, chairman Saatchi & Saatchi argues that a good leader has to build a corporate culture based on four aspects: responsibility, learning, recognition and joy.

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Today’s Marketing is Dead – Expansion (PDF)

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Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to Victor Moreno on how the world needs new leaders with new vision: “We must have leaders who inspire those around them and these individuals must become their best envoys, both at work and in life,” he says.

“Marketing Is Dead” says Saatchi & Saatchi CEO

Interview

Presenting at The Institute of Directors’ Annual Convention in London, Kevin Roberts claims that the “marketing is dead”. “To win today you need a culture and an environment where the unreasonable power of creativity thrives. Ideas are today’s currency not strategy,” he says.  

Ad-Vantage Kevin – The Straits Times (PDF)

Interview

Kevin Roberts speaks to John Lui about his profession journey and how inspirational leadership is the way of successful business. Roberts iterates that when employees are motivated, profits increase and shareholders are delighted. It’s a formula where everybody wins.