Wednesday, 16 April 2008
Getting to the Future First
Kevin Roberts talks to Knowledge@Wharton about “Lovemarks” and other advertising initiatives.“Passion is what matters most in business. Don’t hide your emotions, emotion is how you win.” Visit Knowledge@Wharton for the audio version. In addition, Roberts also gave the Wharton Leadership Lecture where he talked about the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.