Knowlege@Wharton Interview

Wednesday, 16 April 2008

Getting to the Future First
Kevin Roberts talks to Knowledge@Wharton about “Lovemarks” and other advertising initiatives.“Passion is what matters most in business. Don’t hide your emotions, emotion is how you win.” Visit Knowledge@Wharton for the audio version. In addition, Roberts also gave the Wharton Leadership Lecture where he talked about the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.

Related Links
View PDF transcript here

ll Guru Che Inventa – Quattroruotte (PDF)

Interview

Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.

The Law of Love – Critical Eye (PDF)

Interview

European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas.  Success depends on inspiration – and, at its best, inspiration is about love.