Knowlege@Wharton Interview

Wednesday, 16 April 2008

Getting to the Future First
Kevin Roberts talks to Knowledge@Wharton about “Lovemarks” and other advertising initiatives.“Passion is what matters most in business. Don’t hide your emotions, emotion is how you win.” Visit Knowledge@Wharton for the audio version. In addition, Roberts also gave the Wharton Leadership Lecture where he talked about the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.

Related Links
View PDF transcript here

Kevin Roberts in America – Campaign (PDF)

Interview

A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future.  As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.