Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)  

Kevin Roberts’ recent lecture at Syracuse University included subjects like brand loyalty, the importance of positive attitudes, the economy and the meaning of True Blue.

Rugby, Politics and Sustainability

Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.