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    You Should Never Disappoint the Consumer – De Morgen (PDF)

    Friday, 20 February 2009

    Interview with Kevin Roberts, worldwide CEO of Saatchi & Saatchi on the power of strong brands. (Flemish with English translation)

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    View PDF article here (Flemish and English)
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    Kevin Roberts

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    Media Kit

    • Kevin Roberts - Bio (.docx)
    • Kevin Roberts - Bio (.pdf)

    Red Paper

    Saatchi & Saatchi Red Paper

    ‘Brand Loyalty Reloaded 2015’ by Kevin Roberts discusses the future of brand loyalty and shares five actions to succeed in the consumer era.

    • Red Paper (PDF, 1.1MB)

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    More Interviews

    Trust in the Future – Fast Company (PDF)

    Interview — September 1, 2000

    Fast Company presents the latest thinking on brand evolution: Lovemarks

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    Online Ads could Change Anti-Social Medium – The Wall Street Journal (PDF)

    Interview — May 18, 2000

    Web advertising and dotcoms get a blast at the Ad:Tech Conference in San Francisco.

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    Learning the Business of Sport – The New Zealand Herald (PDF)

    Interview — March 1, 2000

    Hire on passion, give autonomy, cut bureaucracy, bosses shouldn’t try to be messiahs – stories from the annals of peak performance.

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    Ahead of the Game – CA Magazine (PDF)

    Interview — May 1, 1999

    “People will contribute better if you praise them, not kick their butt” and other wisdom from a comprehensive profile in the magazine for chartered accountants.

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    Saatchi’s Kiwi Chief Tops World – The New Zealand Herald (PDF)

    Interview — January 27, 1999

    An article in the New Zealand Herald regarding the Outstanding Advertising Agency Executive award.

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    Run with the Bulls – The Bulletin (PDF)

    Interview — December 1, 1998

    Australia’s leading news magazine reports the world’s leading sports organizations hold the secret to running successful companies.

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    Globe-trotting Ad Guy – New York Post (PDF)

    Interview — November 1, 1998

    An invigorating conversation about Saatchi & Saatchi getting paid for ideas, language, art, travel and sport.

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    Ad Shops’ Job is Passion – Advertising Age (PDF)

    Interview — October 26, 1998

    Emotion, passion and ideas are what clients need from creative agencies, and no one else in the supplier mix is capable of providing these essentials.

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    Corporate Renegade Heads Up Saatchi & Saatchi – Variety (PDF)

    Interview — October 12, 1998

    Where do ideas come from? From meetings? Plane rides? Not likely. A wide ride through creativity, music, putting the feet up on the desk.

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    Sorting out Saatchi – New Zealand Listener (PDF)

    Interview — May 31, 1997

    “We’re going to avoid terror. At Saatchi & Saatchi we’re doing it through love, affection, confidence, belief, motivation and inspiration.”

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