According to Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, hoteliers will need to adapt to the challenges of existing within a ‘VUCA’ (volatile, uncertain, complex and ambiguous) world if they want to meet the needs of consumers in the future.
Kevin Roberts, CEO Worldwide of Saatchi, took the stage at the World Business Forum in Milan. One topic that Roberts touched on was Lovemarks, which are brands whose chemistry enables them to win the hearts of consumers. According to Roberts, the best strategy [for brands is] to have is “fire in the stomach and ice…
In an Op-Ed for NZ Rugby World, Kevin Roberts discusses the increased impact coaches are having on rugby and the growing role of mental toughness, decision-making, attitude and accountability in the game.
Kevin Roberts, author of Lovemarks, is an unconventional thinker focused on getting brands into the hearts of consumers. The Saatchi & Saatchi CEO Worldwide was one of the top speakers at this year’s Swiss Economic Forum in Interlaken. (In German)
(3 minutes 47 seconds) Saatchi & Saatchi CEO Worldwide Kevin Roberts speaks to guests at the Swiss Economic Forum in Interlaken, Switzerland, urging attendees not to get too comfortable. “You need to stay awake, increase your speed and step outside your comfort zone.” (In German)
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, talks to Italy’s Corrier della Sera about the changing influence of television, internet and publishing in the Age of Ideas. (Italian with English translation)