The Most Powerful Way to Touch People is Through Screens – Fast Company (PDF)

Thursday, 1 June 2006


Is a brand what we see on the tube, or what we experience?  Check out this extended debate Between Saatchi’s Kevin Roberts and Ogilvy’s Brian Collins.

Related Files

ll Guru Che Inventa – Quattroruotte (PDF)


Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.

The Law of Love – Critical Eye (PDF)


European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas.  Success depends on inspiration – and, at its best, inspiration is about love.