The Most Powerful Way to Touch People is Through Screens – Fast Company (PDF)

Thursday, 1 June 2006

Fast-Company

Is a brand what we see on the tube, or what we experience?  Check out this extended debate Between Saatchi’s Kevin Roberts and Ogilvy’s Brian Collins.

Related Files

Kevin Roberts in America – Campaign (PDF)

Interview

A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future.  As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.