Saatchi India Will Become a Champion of Global Network in Next Three Years – The Economic Times

Wednesday, 28 March 2012

In this exclusive interview with Brand Equity, Kevin Roberts speaks about the relevance of Lovemarks in a fast changing world and shares Saatchi & Saatchi’s plans to resurrect its brand in India.


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The Power of Coaching – NZ Rugby World


In an Op-Ed for NZ Rugby World, Kevin Roberts discusses the increased impact coaches are having on rugby and the growing role of mental toughness, decision-making, attitude and accountability in the game.

The Senior Screenager – Werbewoche (PDF)


Kevin Roberts, author of Lovemarks, is an unconventional thinker focused on getting brands into the hearts of consumers. The Saatchi & Saatchi CEO Worldwide was one of the top speakers at this year’s Swiss Economic Forum in Interlaken. (In German)