Saatchi India Will Become a Champion of Global Network in Next Three Years – The Economic Times

Wednesday, 28 March 2012

In this exclusive interview with Brand Equity, Kevin Roberts speaks about the relevance of Lovemarks in a fast changing world and shares Saatchi & Saatchi’s plans to resurrect its brand in India.

 

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The Power of Lovemarks – WOBI

Interview

In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.