Saatchi & Saatchi CEO Celebrates 50th Anniversary of Bermuda Agency – The Royal Gazette
Wednesday, 22 June 2011
First established in 1961, AAC Saatchi & Saatchi celebrated 50 years in the advertising business at the Fairmont Hamilton Princess. The celebrations included a presentation by Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. “Bermuda has a wonderful opportunity to be a Lovemark, to create Loyalty Beyond Reason,” he said. Roberts added that the Island had the three things necessary to become a Lovemark, namely Mystery, Sensuality and Intimacy.