Saatchi & Saatchi CEO Says ‘Consumer is Boss’ in China – Washington Post

Tuesday, 13 March 2012

bloomberg-2012

Kevin Roberts talks to Susan Li from Bloomberg Television’s “First Up” about the outlook for the advertising industry in China, and why brands need to inspired consumers to join their movements.

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Rebranding America – PaperMag

Interview

Kevin Roberts was one of 15 visual communicators asked by Papermag’s editor, Kim Hastreiter, to present concepts to redefine America’s image. View the ads here in this special online feature.

A Luxury Truth – Il Sole 24 Ore (PDF)

Interview

Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)