Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.
A story by Melissa Stokes from New Zealand’s One News looking at some big plans and big ideas for the game of rugby in the USA.
A great discussion about the Lovemarks Effect book, USA Rugby, Mary Quant, branding and life. The discussion is led by industry connector and cognoscenti Susan Bratton. This clip also includes an interview with venture capitalist Heidi Roizen.
The challenge is to create advertising that inspires loyalty beyond reason. In other words, make the consumer fall in love.
An interview with Jonah Bloom, Editor of Ad Age. Bloom tells how Lovemarks: The Future Beyond Brands played a pivotal role in Saatchi’s $430 million JC Penney ad account win. This audio interview uncovers the behind-the-scenes intrigue of that account move, Bloom conceding that “Mr Roberts may have showed us all a thing or two”.
The most creative minds, some of the biggest clients, a cabinet full of awards – Steve Coomber from the CEO Journal quizzes the man at the helm of ‘the ideas company’, Saatchi & Saatchi.
“As a restless spirit, I’ve championed the idea that nothing succeeds like excess. To get ahead in life – to fight tyranny, conformity, apathy and mediocrity – nothing beats revolution.”
An article by Diane Francis for the business section of the New York Sun looking at the high points and low points in the life of a ‘Radical Optimist’.
USA Rugby has seated a revamped Board of Directors, entrusting the group of nine to reverse a string of financial and operating setbacks.
Gone are the days of the consumer as an obedient servant. The clever, creative use of screens is the key to communication with this critical filming, blogging and social-networking generation.
Is a brand what we see on the tube, or what we experience? Check out this extended debate Between Saatchi’s Kevin Roberts and Ogilvy’s Brian Collins.
