Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.
An article by Raymond Snoddy from The Independent – advertising and marketing are rapidly changing.
Ideas surrounding the explosive convergence between design and enterprise – design is fermenting a revolution in radical optimism.
Exame magazine looks at Lovemarks and how the balance of power has shifted from retail into the hands of the consumer.
This is the first regular column for Italy’s L’Espresso magazine. A look at ideas which permeate the cultural and commercial landscape – encompassing communications, marketing, enterprise, design, sport and fashion.
Consumers have taken charge of their own destiny, and the fashion industry needs to re-establish emotional connections with them.
Jack Yan reviews the new book Lovemarks: The Future Beyond Brands.
Brands are dead, emotion weighs more than reason, and the theory of Lovemarks.
Creative Eye commentary, describing how global brands in the Middle East can develop greater social connections, to earn the Love and Respect of their consumers
A discussion with David Hershkovits, from the New York magazine ‘Paper’ about brands, education and the power of relationships over transactions.
A report on the crusade to convince clients and colleagues that in a viciously competitive marketplace, Love is not a flaky concept – it’s a realistic profit driver for the 21st Century.
