Saatchi & Saatchi’s Kevin Roberts – Knowledge@Wharton

Tuesday, 15 April 2008

Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.

Related Files

Kevin Roberts in America – Campaign (PDF)


A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future.  As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.