USA Rugby – TVNZ’s Close Up

Wednesday, 7 February 2007

New Zealand’s TV One Close Up programme looks into the idea of making rugby a commercially viable sport in the United States. Footage courtesy of

Kevin Roberts in America – Campaign (PDF)


A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future.  As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.