Emotion not Reason
Thursday, 8 June 2006
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006.
Consumers’ decisions are driven by emotion, not rational thought. Advertisers need to catch up! This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes Pampers TVC ‘Peace on Earth’.