The Inspirational Consumer
Tuesday, 15 August 2006
Excerpt from a P&G presentation in Venezuela on 15 August 2006.
The biggest creative force in the world today is the Inspirational Consumer. Traditional marketers call them Influencers, Brand Converts, Fans. The future calls them Inspirational Consumers. This clip was part of a P&G presentation in Venezuela on 15 August 2006.