Kevin's Interviews

Welcome to the news room - a selection of provocations, challenges and inspirations - media coverage from 1997 to the present looking at the life and passions of a working CEO.

Items can be filtered by selecting the media 'Type'. View earlier media items by selecting the 'Year' box or use the search box if you are looking for something specific.

Why Your Brand Is More Important Than Your Product – Entrepreneur

Interview

By: Catherine Clifford Entrepreneur.com Push aside your business plan and stop obsessing over your product dimensions. First, you need to think about your brand. “Product first is very retro, very 1980s. We have to put the idea first,” says Kevin Roberts, who has served as global CEO of advertising juggernaut Saatchi & Saatchi since 1997. Saatchi…

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We Will Run More Global Pitches From India Now: Kevin Roberts – Business Standard

Interview

Interview with Worldwide CEO of Saatchi & Saatchi By Viveat Susan Pinto | Mumbai One of the longest serving chief executives in advertising, Kevin Roberts of Saatchi & Saatchi will make way for a new leadership team beginning next year. Robert Senior takes over as worldwide CEO, while Roberts, 64, will be the executive chairman….

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The Future of Engagement Is Big Data Plus Big Emotion – Advertising Age

Interview

This article is part of a series from the University of Florida College of Journalism and Communications’ “Captivate” project, which presents insights from media industry thought leaders on new strategies for audience engagement. The marketing landscape has changed exponentially over the last decade as both marketers and consumers have become more sophisticated, technologically adept, price-smart and also…

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Leadership Beyond Reason – ACCJ Journal (PDF)

Interview

The American Chamber of Commerce Japan (ACCJ) Journal met with Kevin in Tokyo to discuss Lovemarks, Leadership and Language, “He doesn’t bring a business card to meetings, he isn’t wearing a tie, he happily drinks water straight from the bottle, and he doesn’t want to check this article before it goes to print. None of…

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Big Data + Big Love – KR Op-ed

Interview

Big Data is the real deal. The muscular left brain has rolled up to the advertising altar with a diamond promise of marketing perfection. In his op-ed, Kevin Roberts provides a look at the relationship between Big Data and Big Love.