Kevin's Interviews

Welcome to the news room - a selection of provocations, challenges and inspirations - media coverage from 1997 to the present looking at the life and passions of a Chairman and former working CEO.

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Bloomberg Surveillance

Interview

The subtitle of my new book 64 Shots (out June 21) “Leadership in a Crazy World” was an apt context for yesterday’s conversation on Bloomberg Surveillance with my favorite newsman Tom Keane, and his co-hosts Vonnie Quinn and Francine Lacqua. We talked about the role of advertising and messaging in the US presidential race, the…

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Winning from the Edge

Interview

It is a commonplace that we live in a ‘VUCA’ world (the acronym stands for Volatile, Uncertain, Complex, and Ambiguous). What we need to do, says Saatchi & Saatchi Chair, Kevin Roberts, is build a ‘SuperVUCA’ world – one that is Vibrant, Unreal, Crazy, and Astounding. “In a SuperVUCA world, you will not manage yourself…

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Good Stories Sell

Interview

According to ‘the master’ Kevin Roberts, Executive Chairman Saatchi & Saatchi, marketing departments should change their mind set from trying to sell to creating movement.

Claiming Our Humanity in a Digital Age: Big Questions in Vienna

Interview

What does it mean to be human? New Zealander Kevin Roberts, Executive Chairman of Saatchi & Saatchi, captured its essence in a video-laced presentation to illustrate the ‘unreasonable power of ideas’. Rational thinking leads to conclusions but it takes emotion to get action and to generate ‘loyalty beyond reason’.

The Emotions That Make You More Creative

Interview

Keynote speaker at the Good Day At Work Conversation 2015, Kevin Roberts, spoke at length about the power of emotion for inspiring and motivating the people around you. If you want to create change – if you want to create movements – then you have to connect with people on an emotional level.

Let’s Talk About Health and Wellbeing

Interview

A revolution is needed in wellbeing to drive it up the corporate agenda. Kevin Roberts, executive chairman, Saatchi & Saatchi, provided the morning’s keynote address and gave a personal insight into inspirational leadership and how business can draw on emotions and work relationships to deliver sustainable value.

In the Digital Age, it’s All About the Permanent Brand

Interview

When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark”…

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