Kevin's Interviews

Welcome to the news room - a selection of provocations, challenges and inspirations - media coverage from 1997 to the present looking at the life and passions of a Chairman and former working CEO.

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Why Modern Brand Strategy is about being a Lovemark – CMO.com

Interview

Saatchi & Saatchi brand and marketing guru shares his views on the role of the CMO, digital disruption and creativity in the face of data-driven marketing Modern marketing is about creating ‘lovemark’ brands that engage emotionally with consumers and create loyalty beyond reason, one of the world’s leading brand strategist claims. According to Saatchi &…

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Forget what everyone has been saying: TV doesn’t have a ‘terminal disease’ — it’s still number one – Business Insider

Interview

Kevin Roberts is executive chairman at advertising agency Saatchi & Saatchi and head coach at advertising agency network Publicis Groupe. Four billion TV watchers can’t be wrong. I’m in the UK right now attending the Rugby World Cup, the third most-watched televised sporting event on earth, behind only the FIFA World Cup and the Olympics,…

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Insights for Industry Leaders – Maggs on Media

Interview

While in Cape Town, Kevin Roberts meets with Maggs on Media and discusses learnings that industry leaders can have by looking at the All Blacks culture and family, purpose-driven companies and how you create Loyalty Beyond Reason. Interview starts at 2:50mins.

5 Ways to be a Super-Work-Star – fin24

Interview

According to Kevin Roberts, worldwide executive chair of Saatchi & Saatchi, one needs five things to be successful in a job these days: IQ (intelligence quotient): Look for smart employees who can move, think and do fast. EQ (emotional intelligence): In a world of empathy and intuition one must be able to follow your instinct…

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Tap ‘Return on Involvement’ For Competitive Edge – fin24.com

Interview

Carrin Smith from fin24 met with Kevin Roberts in Cape Town and discusses building competitive advantage through creative leadership and where great creativity comes from. Cape Town – Building competitive advantage needs creative leadership and great creativity comes from the edge, usually not via the middle, according to Kevin Roberts, Worldwide executive chair of Saatchi…

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Lancashire Means Business

Interview

Saatchi & Saatchi is one of the world’s most recognisable names. So how did a former Lancashire lad end up its global chief? David Nowell reports.

Forget Practical Choices. To Live Your Best Life, Make Happy Choices.

Interview

Most rags-to-riches stories come along with some pretty dour, intimidating advice. “Work harder than everyone else.” “Put in longer hours than everyone else.” “Make the tough decisions, no matter the consequences.” Not this one. “Ever since I was about seven, I have been of the belief that you make happy choices. Don’t compromise. Don’t let…

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The Secret to Keeping Young, Ambitious Talent? Let Them Go.

Interview

How does the head of global advertising giant Saatchi & Saatchi keep top talent? He doesn’t. Actually, he’s thrilled to have his employees leave the company, go off and embark upon new adventures. Kevin Roberts knows that if he gives his employees four things — responsibility, learning, recognition, and joy — they will want to…

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