Kevin's Interviews

Welcome to the news room - a selection of provocations, challenges and inspirations - media coverage from 1997 to the present looking at the life and passions of a Chairman and former working CEO.

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Facebook Live – With Sree Sreenivasan

Interview

SPECIAL! Meet KEVIN ROBERTS, Chairman of Saatchi & Saatchi, the world’s most well-known creative agency, as we talk about his brand-new book, “64 Shots: Leadership in a Crazy World.” We are in his magnificent Manhattan apartment with great views of One World Trade and other landmarks. WHERE ARE YOU WATCHING FROM? WHAT ARE YOUR QUESTIONS…

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Tell me a story, America: Voices – USA Today

Interview

Above all else, the United States is a story we’re still writing. I’m an English-born New Zealand citizen with homes in Arizona and Tribeca, New York. I head a New York-based global communications network owned by the French. Do these entanglements qualify me to write about A.T. Kearney’s America@250 initiative? In the spirit of freedom…

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Brexit vote misses the point – Fox Business

Interview

Kevin Roberts, Saatchi & Saatchi chairman, discusses the upcoming Brexit referendum and why the vote misses the mark. He says it’s not about leaving or staying in the EU, it’s about fixing and improving the U.K.’s relationship with the bloc.

Churchill Wouldn’t Give Up on Europe – Bloomberg

Interview

With Tom Keene on Bloomberg Surveillance who takes a look through the “gorgeous, spectacular, smart book” 64 Shots and we discuss what the goal is for current and future leaders. We also look back on former U.K. leaders as the nation prepares to vote on the Brexit referendum.

The Radical Optimist: Saatchi & Saatchi’s Kevin Roberts On How To Lead In A Crazy World – Forbes

Interview

Monica Wang of Forbes writes: “Do you think we live in a crazy world?” Kevin Roberts asked me on a sunny afternoon, sitting with his back to the Hudson River waterfront glistening outside of his 16th-floor office window. The 66-year-old chairman at Saatchi & Saatchi Worldwide and head coach at Publicis Groupe certainly thinks we…

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Zillion Magazine

Interview

Kevin, what does it mean that ‘Marketing is dead. Strategy is dead. Management is dead’ – what new comes to replace outdated marketing, strategy and management and how all of us should act to develop business? It means we are in an era where you have to be heavy on executing, light on contemplating. Most…

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Kevin Roberts: Putting the E in Cumbria

Interview

The Saatchi & Saatchi chairman writes for in-Cumbria on creative leadership ‘Enthusiasm is fundamental to succeeding in a chaotic world. An enthusiast revels in adversity, and attacks the status quo’ The keyword in the title of my new book 64 Shots: Leadership in a Crazy World, is “crazy.” It’s a crazy world. Leicester City? That’s…

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Bloomberg Surveillance

Interview

The subtitle of my new book 64 Shots (out June 21) “Leadership in a Crazy World” was an apt context for yesterday’s conversation on Bloomberg Surveillance with my favorite newsman Tom Keane, and his co-hosts Vonnie Quinn and Francine Lacqua. We talked about the role of advertising and messaging in the US presidential race, the…

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Winning from the Edge

Interview

It is a commonplace that we live in a ‘VUCA’ world (the acronym stands for Volatile, Uncertain, Complex, and Ambiguous). What we need to do, says Saatchi & Saatchi Chair, Kevin Roberts, is build a ‘SuperVUCA’ world – one that is Vibrant, Unreal, Crazy, and Astounding. “In a SuperVUCA world, you will not manage yourself…

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Good Stories Sell

Interview

According to ‘the master’ Kevin Roberts, Executive Chairman Saatchi & Saatchi, marketing departments should change their mind set from trying to sell to creating movement.