Kevin's Interviews

Welcome to the news room - a selection of provocations, challenges and inspirations - media coverage from 1997 to the present looking at the life and passions of a Chairman and former working CEO.

Items can be filtered by selecting the media 'Type'. View earlier media items by selecting the 'Year' box or use the search box if you are looking for something specific.

The Power of Lovemarks – WOBI


In an interview with World of Business Ideas Television, Kevin Roberts discusses the power of Lovemarks and why Mystery, Sensuality and Intimacy are the keys to building successful emotional relationships with consumers.

Managing Innovation – Meet the Boss TV


Kevin Roberts steps away from cliché business advice and comments that for unprecedented financial success in the business of creativity and innovation, the enterprise needs to be one that is based on family values.