Kevin's Interviews

Welcome to the news room - a selection of provocations, challenges and inspirations - media coverage from 1997 to the present looking at the life and passions of a Chairman and former working CEO.

Items can be filtered by selecting the media 'Type'. View earlier media items by selecting the 'Year' box or use the search box if you are looking for something specific.

Give Me Sexy – L’Espresso (PDF)


Sex is a serious subject. I was asked by the editors of L’Espresso to meditate on “sex and business”. My first thought was, why me? Then I thought of the other choices: death, politics, travel. Written by Kevin Roberts.

Media Rules Have Changed – Today (PDF)


Fierce competition in the marketplace, and increased media clutter have taken their toll on brands. The advertising game has changed; brands that play by yesterday’s rules are in for a rude awakening.