Building brand ‘China’.

A question and answer session with Enrico Roddolo from Italy’s il Mondomagazine. Topics include Second Life, the new Fiat 500, sustainability and the future of media and advertising.

The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving.

This year will see the emergence of the Attraction Economy. Driven by the fundamental shift in control from manufacturers and retailers to consumers, the future belongs to those who make emotional connections with them.

Online advertising is booming and marketers cannot stop talking about digital and interactive media but that does not mean old-school print and TV are finished.

Winning in the Consumer Revolution.

A discussion with Eric Friedman and Lee Jones from Marketing.fm about the development of Lovemarks, what the future holds for Saatchi & Saatchi, and ideas on insight and foresight.

David Burn, Editor of www.adpulp.com, comments on the new blog –www.krconnect.blogspot.com.

Kiwi culture, ideas and trade. (2 April 2007)

A discussion with Adweek’s West Coast Editor Gregory Solman about recent developments in New York, LA, London and elsewhere in the network.

Lovemarks and New Zealand

How do you define cool? What’s the key to innovation? And what is the best way to create an infectious idea? Kevin Roberts talks with TrendHunter about trends, Lovemarks and creativity.

Rugby in the USA (7 Feb 2007)

An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.