Here is a selection of videos on ideas and presentations.
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Consumers’ decisions are driven by emotion, not rational thought. Advertisers need to catch up! This clip was part of a Saatchi & Saatchi clients and agency presentation in Madrid, Spain on 8 June 2006. Thanks to Javier for the footage. Clip includes…
Excerpt from a Saatchi & Saatchi presentation in Madrid on 8 June 2006. Screens are morphing. TV is becoming more game-like, mobile phones more TV-like, in-store screens more movie-like – even computer screens are easier to like. Lets use them to create a little magic! This clip was part of a Saatchi & Saatchi clients…
Excerpts from a keynote address to Ad:Tech, Media Marketing Technology 7 November 2005, New York. A six minute clip on winning in the Attraction Economy – creating loyalty beyond reason, building emotional connections, Lovemarks and sisomo. Many thanks to AdAge.com for this video footage.
