From creative leadership to peak performance, from emotion to devotion, from edge to center, and from creating movements to the Age of Now – speeches are a fantastic way to road test ideas in a public forum.
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Speaking to leading winemakers and connoisseurs at Pinot Noir 2010, Kevin Roberts shares his ideas to help New Zealand Pinot Noir thrive in a competitive world market. To create and sustain premium margins, Kevin highlights the importance of making Lovemarks, investing in global marketing from the edge, thinking from the “shelf back” to reach the heart of the consumer, and building participation.
In this presentation at the Marketing & Innovation Forum in Munich this week, Kevin Roberts has 10 transforming ideas for business including the participation economy, the unreasonable power of creativity, Lovemarks as the future beyond brands, and revolution inside the store.
In this closing speech at the UK’s Annual Youth Justice Convention, Kevin Roberts encourages those working in youth justice to create frameworks of freedom through language, to be inspirational players, and to keep on making a difference.
Standing against the forces of darkness are creativity and innovation, connectivity and togetherness, inspiration and love. In a speech for Enel’s Orienta series in Rome, Kevin Roberts outlines his strategy to face this tough outlook and move into the Lovemarks “win zone”.
As the featured speaker at the YMCA CBD Connect fundraising event, Kevin Roberts provided an inspirational message to youth and those who empower them to be “the leaders of tomorrow”. Under the theme of the opportunity economy, Kevin shares ideas for building a bright future.
Speaking to the HSM World Sales and Marketing Forum in Sao Paulo, Kevin Roberts outlines how to create a world beyond recession, using the organizing idea of Lovemarks. Talking survival, creation, innovation and endurance, Kevin gives the key drivers to deliver priceless value to consumers who are reframing in the light of today’s tough times.
As pressure rolls on through markets and households, brand loyalty has never mattered more to businesses. In this presentation at the Snackex 2009 conference in Berlin, Kevin Roberts uncovers the secrets to innovating, connecting and winning, by turning price-focused value into priceless Lovemarks value.
In this presentation at the Marketing Innovation Forum in Sofia, Kevin Roberts stressed the pivotal role that ideas and innovation will play to counteract the current downturn. “In the midst of catastrophe innovation is crucial. Your job is to reset your priorities…win now and you win for years to come.”
Kevin Roberts’ recent address to the 20th Annual Leadership Congress of the ACEO in Athens “Smart Leaders Bad Decisions” looked at how to win in the new reality, and tackled “en passant” the issue of making and avoiding mistakes.
Kevin Roberts lays down a challenge to make the leap from being Liked to being Loved, in this presentation at the 2009 Boarding Schools Association conference in Oxfordshire, UK. Roberts also discusses the concept of Peak Performance, which he believes is the second key to elevating boarding and Britain.
In 2008 you had to be a radical optimist. 2009 demands the same. And more. In this keynote presentation at the South African Ad Review Awards in Johannesburg, Kevin Roberts serves up seven ways to Win Ugly in 2009 and talks about the importance of creativity and ideas to get through us these stormy economic seas.
Although the food service industry is solid, nothing is guaranteed as we face tough choices in testing times. In this presentation at Boston Pizza’s annual franchisee conference in San Diego – themed “The best you can be” – Kevin Roberts shares six key ingredients to rise to this challenge.
In this presentation at the IAA Forum in Zürich, Kevin Roberts speaks of the challenges facing advertisers everywhere in this frosty economic climate. He also delivers a call to action for marketers to push their brands into Lovemarks territory, in order to survive and thrive.
In this address to Saatchi & Saatchi clients and employees in Brussels, Kevin Roberts shares five ways to Win Ugly in 2009 by creating priceless Lovemarks value.
