Love Explosion
Speech
A presentation to leading media professionals at the IAA / Florida International University Summit: The Attraction Economy, Lovemarks and sisomo are the answer to work back from in a changing media landscape.
Kevin's Speeches
From creative leadership to peak performance, from emotion to devotion, from edge to center, and from creating movements to the Age of Now – speeches are a fantastic way to road test ideas in a public forum.
View earlier speeches by using the 'Topic', 'Location' and 'Year' dropdown boxes or use the search box if you are looking for something specific.
Tribal Fusion
Speech
A presentation held at Universidad Latina de Costa Rica: Costa Rica is the supernova of Central America. Beauty and brains!! Young and part of the future. The challenge is to get to that future first.
The Future Beyond Brands, London
Speech
Address to the London Business Forum at Fabric Nightclub: Dangerous ideas are the ones that people think won’t work and aren’t worth doing. The ones that a year later everyone is taking credit for. They are spontaneously reckless, they make the competition irrelevant and they make you feel – wish I’d’ve thought of that!
Emotional Rescue
Speech
A presentation at the Canadian Marketing Association’s National Convention: From Information Economy, Knowledge Economy, Interruption Marketing (aka the Mass Market), Permission Marketing, the Experience Economy, the Attention Economy… to the ATTRACTION ECONOMY.
Blaze of Glory
Speech
Lovemarks Denmark MBA Lecture: What is the role of business? What do companies run on? Where are we now? What comes next? What’s the secret of success? What gets you to innovation? How do you get explosive growth? Who will be the next rock stars? Copenhagen Business School MBAs get the answers.
Heat of the Night
Speech
Lovemarks Denmark Expanded Book Launch: KR touches down and Copenhagen heats up. The Lovemarks book comes to town with fire on the covers and diamonds in the mine. From emotion and attraction to secrets and dreams, here are seven ideas to map the world and fill it with Lovemarks.
On the Wings of a Dream
Speech
A speech held at the Ad:Tech Media Marketing Conference: No holding back. In the 21st Century you need to embrace technology and the future. It’s time for the convergence of sight, sound and motion. Sisomo is a part of our lives, more than ever before, and, along with Lovemarks, is the only way to win in the Attraction Economy.
Take My Breath Away
Speech
A presentation held at the Fairchild Summits Apparel CEO Summit: Ideas fuel dreams and inspiration. Fashion is an idea driven industry, and pursues the same aims. In the midst of a consumer revolution, here’s five ideas for getting fashion closer to consumers’ hearts. Love is the key, and the theatre of dreams is the new place to play. Winner takes all.
The Modern Marketplace
Speech
An address to the Worldwide Marketing & Sales Forum: A message so important it had to be shared four times. Ten ideas for winning in the contemporary marketplace, and a survival guide for the new Consumer Republic.
The Future Beyond Brands, Cincinnati
Speech
An address to the Greater Cincinnati Chamber of Commerce: Cincinnati business leaders explore the region through the Love/Respect axis. A backgrounder on the Lovemarks story, and a six-course menu of ideas. Key ingredients include Mystery, Sensuality and Intimacy, Loyalty Beyond Reason, Inspirational Consumers, Sight, Sound and Motion.
Jumping Jack Flash
Speech
An address to the Retail Council of Quebec Annual Convention: Shopping is everywhere. It’s pervasive, restless, and a paradox. It’s a gas! Gas! Gas! Mystery, Sensuality and Intimacy have the power to take you past this – to make you Irresistible. Canadian retailers get shown how to activate the drama of the brand where it matters – to turn shoppers into buyers.
Unweaving the Rainbow
Speech
A speech made at the Expo for Marketing and Brand Building: As the mass market vanishes, marketing is entering a brave new world. Where consumers rule. Where emotion delivers. Top brand marketers get a long view of the future beyond brands. Loyalty now lies beyond reason. The challenge is to weave what’s wild and true. To create and perpetuate Lovemarks.
Emotion in Motion
Speech
An address to Dartmouth’s Tuck School of Business. MBAs from a top U.S. business school get 10 fast tracks to success. Think with your heart. Look beyond brands. Dance with Einstein. Start a family. Head to the Edge. Act Local, Go Global. Unleash Paradox. Read Shakespeare. Be an Inspirational Player. Make the World a Better Place.
Irresistible
Speech
An address to the Association of National Advertisers’ Annual Conference in Naples, Florida. People don’t park their emotions outside the marketplace. They put them in the driver’s seat. An exploration of the power of ideas. A challenge to inspire amazing actions and inclusive outcomes. A call to producers and retailers, researchers and marketers to move beyond brands to Lovemarks.
