From creative leadership to peak performance, from emotion to devotion, from edge to center, and from creating movements to the Age of Now – speeches are a fantastic way to road test ideas in a public forum.
View earlier speeches by using the 'Topic', 'Location' and 'Year' dropdown boxes or use the search box if you are looking for something specific.
A Lovemarks address to Borders Westwood Bookstore. California sun and Hollywood heat have generated a hothouse of Inspirational Consumers. Booklovers and loyal Lovemarkers turned up at Borders Westwood bookstore for the speech and a chance to win a brand-new Toyota Prius.
An Ideas Leadership presentation in Barcelona. The more things change, the more they stay the same. In this mid-year ideas gaze, Kevin Roberts reverse-engineers value-add back from its new-century power source, the consumer. Won in the heart. Touched through sense. Experienced In Store. Found Online. Engaged On Screen. The conclusion? Value remains in ideas, story and interface, not in format and execution. But the possibilities for enterprise to add value to the human condition are now virtually and virally explosive.
A keynote address at the Greek Effie Hella Awards 2004. In fragile times, how can advertising sustain business, communicate worthy ideas and unlock innovations that improve lives and engage people’s emotions? Four ideas that create vital links between producers and consumers.
An address to the ATKearney Global Business Policy Council. The ATKearney Global Business Policy Council meets regularly to advance issues shaping the future. This members presentation in Miami picks up the topic of Success within the Double Bottom Line, and runs with it.
An address to students and staff at the University of Limerick. Success in the real world of business is supported by the quality of your education. It is decided by what you learn when you dig into yourself. How to become a leading inspirational player in tomorrow’s world? Six ideas that go to the next level of human possibility. Ideas that will shape the vision of business over the next two or three decades. Ideas that prove – you ain’t see nothing yet.
An address to the Waikato Management School Sustainable Enterprise Symposium. Opening thoughts, ideas, inspirations and directions. Here’s an early presentation linking personal passions, professional practice, local imperatives and academic affiliations.
A careers presentation to the Waikato Management School in Hamilton, NZ. What we do in life echoes through eternity. Business is a gladiatorial career choice. It is the engine of human progress. For power to touch and transform lives, no career track comes close. Kevin Roberts takes school-leavers and families on a journey through and beyond Waikato Management School. From Dream to Reality. From Edge to Centre.
An address to the Tuck Academy of Management Symposium: ‘Why Smart Executives Fail’. Smart executives have a new job – turning their organization into a Lovemark. A Saatchi & Saatchi case-study on transformative leadership. This presentation explores the power of language and tells the story of Saatchi & Saatchi’s turn around. Through freedom and inspiration, ‘nothing is impossible’.
An address to the Women in Business Inaugural Conference, Judge Institute of Management (Judge Business School), University of Cambridge. Business has global credentials to make the world a better place. By creating self-esteem through jobs, choices, opportunities and challenges. By focusing the power of ideas on innovating for the greater good.
An address to the 10th International Snackex Conference. Curiosity is a human quality that can deliver true and relevant insights on the road to discovering Lovemarks, and it can be as simple as talking to real people in real time. Europe’s snack industry leaders get some food for thought on escaping the commodity trap.
An address to the Unie der Belgische Adverteerders. Emotion is the primary motivator and ultimate game breaker. By building on Respect and igniting Love, Lovemarks are a call to action. Belgian advertisers go inside mystery, sensuality and intimacy to develop an understanding of the brands people love.
An address to the Netherlands Association of Advertisers. Emotion is the rising sun in branding. Ideas, conviction and passion can lead to massive opportunities. Amsterdam Ad-folk get a week’s worth of ideas for connecting in the new reality.
An address to the Color Marketing Group Annual Conference. The man in black takes his paint brush to the rainbow at the Color Marketing Group’s Fall International Conference. A new spectrum coloring where we are and where we have to get to. Paint brands beige. Paint emotion purple. Paint love gold. Paint Lovemarks red. Paint colour white. Paint the edge silver. Take a step back. Black attack!
An address to the Cambridge Alumni in Management / Judge Business School. The intersection between the public and private sphere is game-breaking territory. The optimistic power of ideas can change the world for the better. Through opportunities, business has the power to deliver self-esteem. We need to develop attitude, use the market, negotiate and invite love back into business.
