Beldent – Saving Aslan
Aslan is a white lion that lost two of his vital canine a year ago, and being a lion has been a challenge ever since. This is the story of how we helped him get his bite back and return to his life as king of the savannah. Through Kevin Richardson, a.k.a. ‘The Lion Whisperer’, Fixodent came to understand that when lions lose their teeth, their journey mirrors that of humans who experience tooth loss.
Aslan’s story raises awareness around the often difficult emotional transition following tooth loss.
By fixing his problem and filming the journey, Fixodent hope to show how there is a solution to even the most complex problems, and that, in the face of change when sometimes we feel like we are losing our identity, Fixodent can help people begin a new chapter and ‘Never Stop Biting Life’
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Never stop biting life.
Warning: this video contains graphic footage of a surgical procedure