CCTV – A Silent World
Saatchi & Saatchi China gives a voice to families of the hearing-impaired with ‘A Silent World’ for CCTV.
Created by Saatchi & Saatchi China for CCTV,’A Silent World’ tells of the complex emotions that confront the parents of a hearing-impaired boy.
Agency: Saatchi & Saatchi Shanghai
Executive Creative Director: Ng Fan
Creative Director: Elaine Young
Senior Art Director: Zaren Zhu
Art Director: Guojing Yang, Wenzhang Chen
Copy: Cecily Yao
Head of TV Production: Ran Yin
Strategic Planner: Camden Chandler
Business Director: Twelve Tang
Associate Account Director: Christ Dai
Account Manager: Ada Liu