CCTV – A Silent World

Saatchi & Saatchi China gives a voice to families of the hearing-impaired with ‘A Silent World’ for CCTV.

Created by Saatchi & Saatchi China for CCTV,’A Silent World’ tells of the complex emotions that confront the parents of a hearing-impaired boy. 

CREDITS

Client: CCTV
Agency: Saatchi & Saatchi Shanghai
Executive Creative Director: Ng Fan
Creative Director: Elaine Young
Senior Art Director: Zaren Zhu
Art Director: Guojing Yang, Wenzhang Chen
Copy: Cecily Yao
Head of TV Production: Ran Yin
Strategic Planner: Camden Chandler
Business Director: Twelve Tang
Associate Account Director: Christ Dai
Account Manager: Ada Liu

 

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