A short-film created for TEDxSydney shows the reaction of children as they have their first taste of gherkins, olives, and lemon. Saatchi & Saatchi Sydney Production company: Heckler Pty Ltd Director/CD: Matt Gilmour Executive Producer: Will Alexander Agency ECD: Damon Stapleton Agency Producer: Llew Griffiths Producer: Bonnie Law Director of Photography: Hugh Miller
Kevin Roberts, CEO Worldwide of global advertising agency Saatchi & Saatchi, coined the term “Lovemarks” to describe brands that inspire “loyalty beyond reason”. Stylus talked to him about the lessons brands can learn from the start-up sector.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, talks to Italy’s Corrier della Sera about the changing influence of television, internet and publishing in the Age of Ideas. (Italian with English translation)
Insight Magazine talks with Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, about his professional journey, personal ethos and how Saatchi & Saatchi is transforming the world of advertising and branding with Lovemarks. (In Spanish).