Toyota Corolla – Feels Good Inside

Lovemarks Video

Auckland – Toyota New Zealand and Saatchi & Saatchi New Zealand have launched the all-new 2013 Toyota Corolla with a romantic story between a love-struck cat and a feel-good car. The Toyota Corolla ‘Feels Good Inside’. The campaign launched exclusively online to the Toyota Facebook community this week and then aired during Toyota’s partnership with “New…

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Marketing is Dead – The Economist

Interview

Kevin Roberts’ statement that “Marketing is Dead”, made at IoD’s Annual Convention in London earlier this year, is highlighted in The Economist’s list of best and most brazen business quotations.

Don’t Think… Just Do It! – The Sunday Times

Interview

According to Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, business leaders spend too much time with data and information and too little time making things happen. “We are in the Age of Now. Execution is everything, velocity is everything,” he says.  

Today’s Marketing is Dead – Expansion (PDF)

Interview

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks to Victor Moreno on how the world needs new leaders with new vision: “We must have leaders who inspire those around them and these individuals must become their best envoys, both at work and in life,” he says.

BGH – Dads In Briefs

Lovemarks Video

When the weather heats up, keep your rooms cool to avoid the embarrassment of dads in briefs. Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina Executive Creative Director: Maxi Itzkoff, Mariano Serkin Creative Director: Ariel Serkin, Juan Pablo Lufrano Art Director: Nicolas Diaco, Ezequiel De Luca Agency Producer: Adrian Aspani, Ezequiel Ortiz Director: Nico…

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Dance To The Music

Speech

In this presentation to design and illustration students from the University of Cumbria, England, Kevin Roberts talks about the great importance of creative design solutions and the challenge to create a future that is: Vibrant, Unreal, Crazy and Astounding.

Shake It Up

Speech

Speaking to senior business leaders at the Institute of Directors Annual Convention 2012, Kevin Roberts gives 3 ideas on how to get a winning edge in 2012.